Working Tips On How Increase the Open Rate of Cold Emails & Get Results
No doubt, social media channels, and instant marketing apps have limited the need of emails. However, emails are still very useful in a professional setting. Every professional person still needs to keep checking their emails, send emails, open newsletters or send mass emails. Mark this, email is still the most important mode of communication at work and its importance is going to significantly increase over the next 5 years. Emails are still a very important part of marketing.
Email marketers, however, face the challenge of increasing the open rate of their emails. Professionals are busy and besides reading the important work-related emails and emails of the newsletters that they have subscribed to, it has become harder to get them to open email from a stranger. But, cold email is not dead if done right. Successful marketers are still making a big business just by sending cold emails. Their emails are not only opened but also read and many times get replied to.
So, what is it that they do? How do you increase the response rate of your cold emails?
Well, we have some effective cold email tips here that are known to produce good results.
The Subject Line
This is the one thing that will decide whether the reader will open your email or not. It doesn’t matter if your email contains gold for them, if the subject line isn’t interesting enough then they will just ignore it or hit the Trash button.
Do not create clickbait subject lines. The readers are smart enough to get it. Create a subject line that can get them curious or interested in your email.
The opening line
The opening line of your email will determine if a reader would like to read the rest of your email or not. Do not send a generalized email of same copy to 100 recipients. It won’t work. You won’t get any responses. Or worse, they might report you as spam.
Send personalized emails. Address them by their name. Know their website, company or atleast the industry. Use the opening line of your email to connect with them on a personal level. This also sets you apart from the other hundreds of cold emails that they receive and never read. You can bring their attention to a fact that is common to both of your companies or industry. If you know someone in common, maybe a mutual friend then drop their name. It will definitely get them to read further.
After making an attention grabbing opening line add some sources or facts to build credibility. Remember, you are a stranger to them so by introducing proof points you have more chances of convincing someone to follow through.
It might seem obvious but most of the times I see it not done right. If I am to spend my precious time reading an email from a stranger then it better be worth my time. You need to prove value by offering something that might be help them or interest them. If you can, identify a pain point, agitate it and offer them a solution or atleast show that you have a solution.
What is the benefit of starting a business relationship with you? How can you help them? Offer them a value that they can’t pass up then they will have to keep reading the email. You may even get a reply.
Some examples – demo of a useful product, a limited time deal, free access to your service or discounted access, valuable contact, data, etc.
People love free stuff. They are more likely to take interest and reply if you can give them something for free. Make the email about them and not you.
You can also add a recent news that has happened in their company or industry. It can be used as an icebreaker.
It will immediately grab their attention and make them curious to read more. Now, once you have their attention tell them how your product or service or anything else that you are offering is helpful to them.
A little Flattery
A little flattery goes a long way. People like to feel good about themselves but keep it in moderation.
Tell them what you liked about them or their company/blog to connect with them. If you do it right, your first impression is all set and you have their attention. However, don’t over do it.
For example: “I just read about your blog about babies. It’s the most amazing parenting blog I have ever read. ”
This email will go straight to trash. Why? Because it’s too exaggerated and sounds over-enthusiastic.
Call to Action
This is the main purpose of your email. Include a Call to Action (CTA) in your email. Of course, you want to network with the reader but you definitely want them to benefit you in some way.
So, introduce your big idea, support it with facts & sources and then prompt them to take an action. It would be a simple website visit or registration to your course, website subscription, simple survey, filling up a form or just to let you know their thoughts on your idea.
There always has to be a Call To Action in your email to make it work.
Following up is important for marketing. Don’t just assume that people are not interested in you. Most of the time they are just busy and did not have the time to reply to your email or it just got over their mind.
Follow up with them to check if they liked your idea, if they have anything to add, how can you make it better, etc. So, send multiple follow-ups to the readers.
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