How to Adjust to Google’s Constant Updates
With increased dependence on the digital media for marketing, the search engine giant is continuously improving its algorithms to catch up.
Google updates its algorithms numerous times, and it’s only the significant changes that come to the public’s notice as updates. Search Engine Optimization gained momentum; every update by Google makes a difference. Adjusting to new updates is essential, primarily when one’s entire marketing strategy relies on it.
When Google announces a significant update, adjusting to it can be quite tricky. Understanding the update is vital as it gives insight as to what ought to be done.
So, if the Google updates, instead of panicking, here are a few productive things you can do to adjust to it as soon as possible.
Rely on the authentic resources
Yes, the first and foremost thing you need to do is to make sure that the news is coming from trustworthy resources. Whenever a major Google update arrives, it is the experts who notice it within no time. SEO specialists and renowned bloggers in the said field will write about it.
Do not rely on bogus resources and authenticate the news first before starting to freak out. Alternatively, you can also check the Google Webmaster Blog for any such announcement. It is Google’s official blog that covers every critical update by the search engine. If there was an update, the blog must have mentioned it.
Analyze your website thoroughly
Every time Google updates, its algorithm improves. This means that the improved version will notice the things that the previous algorithm might have overlooked or missed out. It is the reason why many sites find themselves penalized whenever the system updates.
The best way to identify the update or know whether it has affected your website or not is to analyze it.
Go to Google Analytics and analyze the performance of your website. Check if you can point out any significant changes in the traffic or the overall ranking of the website. If you notice a drastic drop in either of the two right after the update, then the chances are that your site has been penalized under the new algorithm update.
But wait; do not jump to conclusions as of yet because sometimes (rarely though) it happens because of any other reason. Give it time and keep on checking it periodically. Sometimes a newly installed plugin might create problems. So, make sure that everything else is taken care of before concluding that it is the update causing all the trouble. You can also use online tools to evaluate your website. These tools provide a detailed analysis of a website’s performance.
According to SEO experts at Healthy Links, a few things that usually every Google update targets are backlinks, the loading speed of a website, its content, and everything else that counts in overall user experience. The search engine usually evaluates how user-friendly the sites are. Those that don’t comply often get penalized.
What to do next?
After identifying the updates and its ramifications, what you need to do is contact your SEO guy. SEO specialists being the experts in the field know how to deal with the penalties. Remember, even if the search engine has not penalized your website, it is still important to seek advice from an SEO specialist to get to know the new update better. The update might not affect your site directly, but it can introduce a new set of rules to follow from there onwards.
So, the smarter way to go about it is to seek professional advice for it. Try reading up on it as well so that you know everything there is to know about the update.
After seeking the insight, it is time to come up with a new strategy for your website, the one that is in line with the update.
Start with fixing the issues by priority. See which one ought to be dealt right away and which ones can wait. It is crucial to fix the problem on a priority basis as this will save your website from other issues. Once the issues are fixed, you need to come up with a solid plan as to how would you want to go about it in the future.
Identifying the update is only the initial step. Adjusting to the new updates can be a lot easier if you do not panic and deal with everything one by one. Don’t just rush into the solving part and give analysis some time.
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